KNOW YOUR AUDIENCE!
Take a little walk down this Parisian memory lane with me, would you?
That’s what people ask me when I tell them what I do. The imposter in me feels a little like I’m being judged. I rush to rattle off the fact that I incorporated my first business at the age of 21, have an undergrad in Education, a Certificate in Coaching from the Coaches Training institute and an MBA in Management Consulting.
I’d like to cancel my subscription to 2021…
T’is the season for reflecting on the past year, and preparing for the one ahead.
Our businesses exist in a VUCA world; volatile, uncertain, complex, and ambiguous. The bottom line, humans are tricky.
The road that I took to get to Better Your best has been long and winding.
I’ve been told that my clients appreciate my ability to get to the essence of what they’re doing / needing / thinking quickly. They appreciate my direct and honest approach to my questioning them.
Plain and simple: I love playing by my own rules. If I have an idea, I can just go for it. I am not limited by anyone else’s systems or rules. The way I work is mine for the creating.
When I set out to start Better Your Best 12 years ago, I was sure my work was meant to be primarily with athletes, as a coaching consultant in the sports world.